Isabelle Meyer’s professional journey is a compelling narrative of transformation and vision. Initially beginning her career as a corporate lawyer, Isabelle studied at the University of Toronto and Cambridge University in England. However, it was a chance meeting with her Co-Founder and Co-CEO, Steven, that led her into the world of cybersecurity—a field that captured her interest with its complexity and endless potential. Steven’s unique expertise, including setting world records in breaking passwords, along with his visionary outlook on cybersecurity, sparked Isabelle’s passion for the domain.
In 2010, Isabelle and Steven co-founded ZENDATA Cybersecurity in Geneva, a venture that has since grown exponentially, expanding into multiple international markets, including the UAE, Bahrain, Oman, Qatar and Switzerland. Balancing the responsibilities of entrepreneurship with being a mother of three daughters, Isabelle has driven ZENDATA’s growth with relentless passion and determination. Over 13 years, her leadership has steered the company to become a recognized global name in cybersecurity.
Three Qualities that Define Isabelle Meyer’s Success
Isabelle points to three important personal characteristics that helped her throughout her career: an eternal thirst for business, an unobtrusive efficiency, and a robust passion. So she considers herself as suffering from “bulimia of deals” with an ultimate goal of devising win-win models for the customers. She has a level of multitasking capabilities, like many mothers do, that lets her juggle many aspects of her company at the same time.
Nevertheless, this is the characteristic that describes her the most. Whether as an entrepreneur, a physician, or even an athlete, Isabelle asserts that passion must prevail in any profession for one to achieve any degree of success. She also pushes herself in terms of her devotion to the company and the team, with the help of the surrounding talented ones from such companies as Nestlé, UBS, NSA, Interpol etc. In this regard, trust gained by her from the team and the clients comes across as the greatest accomplishment for Isabelle.
Guiding Principles: Honesty and Swift Execution
Isabelle’s approach as a leader is grounded in integrity and prompt execution. She places great emphasis on delivering on her promises quickly and with high standards. Honesty is not just a professional value but a personal mantra that has helped her build long-term, strong partnerships. Isabelle’s straightforward nature and her refusal to oversell have established ZENDATA as a trusted partner, delivering concrete results within defined timelines.
ZENDATA Cybersecurity: Innovations and Offerings
Under Isabelle’s leadership, ZENDATA is a powerhouse in cybersecurity, divided into three main areas: products, services, and special projects. The company operates multiple Security Operation Centers (SOCs) worldwide, managing cybersecurity for entire cities, financial institutions, operational technology environments, and multinational corporations like Glencore.
ZENDATA’s threat intelligence unit collaborates with prominent organizations, including the NSA, Interpol, and the FBI, to provide valuable intelligence to entities such as TENEO and CSC. The company’s offerings include risk-based audits, compliance audits, VCISO services, training, red teaming, and vulnerability assessments. Additionally, ZENDATA is engaged in special projects, such as building a Cybersecurity Museum in the Middle East and developing educational SOCs for universities, including the American University in Bahrain.
Navigating Challenges in Cybersecurity and Entrepreneurship
Isabelle’s entrepreneurial journey has not been without its challenges. As she candidly shares, being an entrepreneur meant learning everything from managing staff to building financial projections from scratch. When ZENDATA launched in Geneva 13 years ago, cybersecurity was not the hot topic it is today. Isabelle and her team had to innovate to make the intangible aspects of cybersecurity tangible, a task that required creativity and persistence.
Recognition and Accolades
ZENDATA’s achievements have not gone unnoticed. The company has been recognized as a global leader in cybersecurity by the UAE’s Minister of State for Foreign Trade, Dr. Thani Al Zeyoudi, who praised ZENDATA’s role in addressing critical security challenges. The AI Ministry of the UAE has also highlighted ZENDATA’s transformative impact on cybersecurity in the Middle East. Further solidifying its reputation, ZENDATA serves as the official cybersecurity provider for the federal government of Switzerland.
Living by a Mantra: “I Will Sleep When I Die”
Isabelle’s mantra, inspired by her aunt, embodies her relentless drive. She lives by the belief that every day is an opportunity to achieve, build, and grow. This mindset extends beyond her professional life to her roles as a mother, wife, and individual, emphasizing gratitude and a refusal to take “no” for an answer.
Inspiration and Mentors
Isabelle draws inspiration from a diverse group of individuals, from her resilient aunt to influential figures in her professional life. Mentors like Michael Platt, who once told her she could become the “YSL of her field,” and industry experts like Dr. Diane Janosek and Bruno Villetelle have profoundly shaped her career. Isabelle credits her Co-Founder Steven as a pivotal influence, whose visionary understanding of cybersecurity continues to inspire her.
Future Vision and Advice for Aspiring Leaders
Looking ahead, Isabelle envisions ZENDATA becoming a global brand with new expansions, including a planned launch in Singapore by 2025-2026. She aims to further strengthen ZENDATA’s offerings in threat intelligence, MSSP, and SOC as a service, with a focus on growing in Gulf countries and Africa. On a personal note, she also hopes to carve out more quality time with her family.
For aspiring leaders, Isabelle’s advice is clear: avoid letting ego get in the way, trust your instincts, and surround yourself with positive, empowering people. She emphasizes the importance of laying the right foundations at the start and prioritizing health and well-being alongside professional ambitions.
Isabelle Meyer’s journey from corporate law to leading a global cybersecurity firm is a testament to the power of passion, integrity, and perseverance. Her leadership style, guided by honesty and swift execution, has propelled ZENDATA to the forefront of the industry. For those looking to forge their paths in leadership, Isabelle’s story is both an inspiration and a guide on the importance of staying true to one’s values while boldly pursuing innovation and growth.